Tag: attention marketing
-
Ways to Make Your Salon Stand Out in a Crowded Market
Ways to Make Your Salon Stand Out in a Crowded Market Open Google and search for a salon in almost any city. What happens? Choices. Lots and lots of choices. Hair salons. Nail salons. Beauty salons. Independent stylists. National chains. Specialty studios. Mobile services. Then, of course, there are dozens of beautiful salon photos and…
-
5 Ways to Get More Shoppers to Stop and Enter Your Store
5 Ways to Get More Shoppers to Stop and Enter Your Store You see them every day. People walk past your store. They glance toward the window. Maybe they slow down for half a second. And then… They keep walking. For a retailer, that’s a painful sight. After all, you’ve already accomplished something important: potential…
-
10 Trade Show Booth Ideas That Get People to Stop
10 Trade Show Booth Ideas That Get People to Stop Trade shows are expensive. By the time you pay for the booth, travel, hotel rooms, displays, printed materials, giveaways, shipping, and employees, you’ve already made a serious investment. Then the doors open. Hundreds—or perhaps thousands—of potential customers start walking down the aisles. And many of…
-
10 Low-Cost Ways to Make Your Business Stand Out
10 Low-Cost Ways to Make Your Business Stand Out Let’s get something out of the way right from the beginning: You don’t need a giant marketing budget to get people’s attention. Sure, having thousands of dollars to spend on advertising would be nice. However, most small business owners don’t have unlimited money to throw at…
-
The Attention Problem: Why Great Businesses Get Overlooked
The Attention Problem: Why Great Businesses Get Overlooked You can have a fantastic product. You can provide amazing customer service. You can offer competitive prices. You can have years of experience and hundreds of happy customers. And still watch potential customers walk right past you. That’s frustrating. However, it’s also one of the most misunderstood…
-
How to Make Your Smoke Shop Stand Out From the Competition
How to Make Your Smoke Shop Stand Out From the Competition Running a smoke shop can sometimes feel like you’re surrounded by competition. Another shop opens a few blocks away. Online retailers offer thousands of products. Meanwhile, customers have more choices than ever before. So, how do you make your smoke shop stand out? Surprisingly,…
-
How to Make Your Business Stand Out in a Crowded Marketplace
How to Make Your Business Stand Out in a Crowded Marketplace Every business owner wants more customers. However, before you can get more customers, you have to overcome a much bigger problem: People have to notice your business in the first place. And today, that’s harder than ever. Your customers are surrounded by advertisements, social…
-
How Salons Can Get More People to Notice Their Business
How Salons Can Get More People to Notice Their Business You can have talented stylists, beautiful results, great products, and loyal clients. However, there’s still one challenge every salon has to overcome: People have to notice your business before they can become customers. That’s especially important today because salons aren’t only competing with the business…
-
5 Ways to Make Your Car Dealership Stand Out From the Competition
5 Ways to Make Your Car Dealership Stand Out From the Competition Let’s face it: car dealerships have a lot of competition. In many areas, shoppers can drive down one stretch of road and pass dealership after dealership. Meanwhile, they can pull out their phone and compare dozens—or even hundreds—of vehicles without leaving the couch.…
-
5 Ways to Make Your Restaurant Stand Out From the Competition
5 Ways to Make Your Restaurant Stand Out From the Competition You can have incredible food. You can have friendly service. You can have reasonable prices. You can even have the best burger, pizza, tacos, barbecue, or seafood in town. But there’s still one little problem… People have to choose your restaurant before they can…
-
The Psychology of Getting Customers to Stop and Look
The Psychology of Getting Customers to Stop and Look Have you ever been walking through a store, scrolling through your phone, or wandering around a trade show when something suddenly made you stop? Maybe it was a bright display. Maybe something moved. Maybe you saw something unusual and thought: “Wait…what is that?” For a moment,…
-
How Small Businesses Can Compete for Attention Without a Huge Budget
How Small Businesses Can Compete for Attention Without a Huge Budget Big companies have something small businesses usually don’t: big marketing budgets. They can buy more ads. They can rent giant billboards. They can hire agencies, influencers, photographers, designers, and entire marketing departments. But here’s the good news: You don’t have to outspend a big…
-
10 Ways to Make Your Store More Noticeable From the Street
10 Ways to Make Your Store More Noticeable From the Street Key Phrase: make your store more noticeable Meta Description: Want more people to notice your business? Discover 10 simple ways to make your store more noticeable from the street and turn passing traffic into customers. People drive past your store every day. They walk…
-
How to Make Your Business Stand Out in a Crowded Marketplace
How to Make Your Business Stand Out in a Crowded Marketplace Key Phrase: how to make your business stand out Meta Description: Learn how to make your business stand out in a crowded marketplace, attract more attention, and become the business customers remember. Walk into almost any shopping district, browse social media, or search online…
-
How to Make Your Business More Memorable
How to Make Your Business More Memorable Think about the last ten businesses you walked past. How many can you remember? Maybe two. Maybe three. The others disappeared from your mind almost immediately. That’s the challenge every business faces today. Being seen isn’t enough. You need to be remembered. Customers are exposed to businesses, advertisements,…
-
10 Trade Show Booth Ideas That Get People to Stop
10 Trade Show Booth Ideas That Get People to Stop You’ve spent months preparing for the trade show. You’ve paid for the booth space. You’ve packed your products. You’ve trained your sales team. You’ve printed the brochures. Then the doors open. Thousands of people start walking through the aisles… and they walk right past you.…
-
Why More Advertising Doesn’t Always Mean More Customers
Why More Advertising Doesn’t Always Mean More Customers You can spend more money on advertising and still wonder where all the customers are. More Facebook ads. More Google ads. More flyers. More signs. More emails. More social media posts. More promotions. And somehow, your sales don’t seem to be keeping up. What if the problem…
-
Why Customers Notice Some Businesses and Ignore Others
Why Customers Notice Some Businesses and Ignore Others Two businesses can sit side by side. They can sell similar products. They can have similar prices. They can even offer similar customer service. Yet one has people walking through the door while the other watches potential customers walk right past. Why? It’s not always because one…
-
How to Make Your Trade Show Booth Stand Out From the Crowd
How to Make Your Trade Show Booth Stand Out From the Crowd Imagine spending thousands of dollars to attend a trade show, only to have hundreds of people walk past your booth without even looking. That hurts. You’ve paid for the booth space. You’ve traveled to the event. You’ve brought your products, your marketing materials,…
-
How to Turn Your Storefront Into a Customer Magnet
How to Turn Your Storefront Into a Customer Magnet Imagine you’re standing across the street from your business for the first time. You don’t know the owner. You’ve never been inside. You don’t know what products are sold there. You have no idea what today’s special is. Would you walk in? That’s a question every…
-
How Car Dealerships Can Get More Shoppers to Stop and Look
How Car Dealerships Can Get More Shoppers to Stop and Look You can have the best deals on the lot, the newest vehicles in town, and a sales team ready to help. But there’s a problem. If shoppers don’t stop and look, none of it matters. A potential customer can drive past your dealership without…
-
Why Getting Attention Is the First Step to Getting Customers
Why Getting Attention Is the First Step to Getting Customers You can have the best product in town. You can offer better prices. You can provide incredible service. You can even have a promotion that would save someone money. But if they don’t notice you, none of it matters. That’s the uncomfortable truth about marketing.…
-
How Restaurants Can Get More Customers to Notice Their Specials
How Restaurants Can Get More Customers to Notice Their Specials You could have the best special in town—and your customers might never know about it. That’s the frustrating part. You spend time creating a great promotion. You offer a tempting discount. You put up a sign, post it on social media, maybe even send an…
-
Why People Remember Experiences More Than Products
Why Memorable Experiences Are Remembered More Than Products Think about the last advertisement you remember. Chances are, you don’t remember every word. You probably don’t remember the price. You may not even remember the company name. But you might remember how it made you feel. Maybe it made you laugh. Maybe it surprised you. Maybe…
-
Three Reasons Why People Walk Past Your Trade Show Booth
Three Reasons Why People Walk Past Your Trade Show Booth You spent money on the booth. You traveled to the show. You brought your products, your brochures, your business cards, and your best sales pitch. Then you watch it happen. People walk right past. Some glance at your trade show booth for half a second…
-
7 Low-Cost Ways to Attract More Customers
Here are seven low-cost ways to attract more customers to your business. Getting more customers doesn’t always mean spending more money on advertising. In fact, some of the low cost ways to attract more customers can cost very little—or nothing at all. If you own a small business, you probably already know how frustrating it…
-
Why Customers Walk Past Your Store
If you have ever womdered why customers walk past your store, I will try to shed some light on it for you… Have you ever stood inside your business and watched people walk right past? You know the feeling. Someone walks by. They glance at your storefront. Then they keep going. Another person passes. Then…
-
How to Make Products on Your Shelves Get Noticed
How to Make Products on Your Shelves Get Noticed You know that feeling when you walk through your store and realize something? You have great products sitting right there on your shelves, but customers barely seem to notice them. Maybe it’s a new product you’ve been excited about. Maybe it’s something customers have been asking…
-
Understanding Why People Buy
Understanding why people buy is essential for any business owner. Why do people buy? It sounds like a simple question. However, the answer is much more complicated than simply saying, “Because they need the product.” People buy because of emotions. They buy because something solves a problem. They buy because something makes their life easier.…
-
How to Stop Trade Show Traffic: 10 Ways to Get Attendees to Stop at Your Booth
How to Stop Trade Show Traffic: 10 Ways to Get Attendees to Stop at Your Booth Imagine spending thousands of dollars on a trade show. You’ve paid for the booth space, shipped your products, designed the graphics, printed the brochures, trained your team, and spent hours setting everything up. Finally, the doors open. Attendees begin…
-
How to Get More Foot Traffic: 10 Proven Ways to Get More People Through Your Door
Get More Foot Traffic: 10 Ways to Get People Through Your Door You can have the best products, the friendliest employees, and the perfect location—but if people walk right past your business, none of it matters. Imagine this: Someone is walking past your store. They have money in their pocket, are interested in what you…