Tag: marketing psychology
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The Attention Problem: Why Great Businesses Get Overlooked
The Attention Problem: Why Great Businesses Get Overlooked You can have a fantastic product. You can provide amazing customer service. You can offer competitive prices. You can have years of experience and hundreds of happy customers. And still watch potential customers walk right past you. That’s frustrating. However, it’s also one of the most misunderstood…
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The Psychology of Getting Customers to Stop and Look
The Psychology of Getting Customers to Stop and Look Have you ever been walking through a store, scrolling through your phone, or wandering around a trade show when something suddenly made you stop? Maybe it was a bright display. Maybe something moved. Maybe you saw something unusual and thought: “Wait…what is that?” For a moment,…
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Why Customers Notice Some Businesses and Ignore Others
Why Customers Notice Some Businesses and Ignore Others Two businesses can sit side by side. They can sell similar products. They can have similar prices. They can even offer similar customer service. Yet one has people walking through the door while the other watches potential customers walk right past. Why? It’s not always because one…
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Why Getting Attention Is the First Step to Getting Customers
Why Getting Attention Is the First Step to Getting Customers You can have the best product in town. You can offer better prices. You can provide incredible service. You can even have a promotion that would save someone money. But if they don’t notice you, none of it matters. That’s the uncomfortable truth about marketing.…
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Understanding Why People Buy
Understanding why people buy is essential for any business owner. Why do people buy? It sounds like a simple question. However, the answer is much more complicated than simply saying, “Because they need the product.” People buy because of emotions. They buy because something solves a problem. They buy because something makes their life easier.…