Tag: consumer behavior
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The Psychology of Getting Customers to Stop and Look
The Psychology of Getting Customers to Stop and Look Have you ever been walking through a store, scrolling through your phone, or wandering around a trade show when something suddenly made you stop? Maybe it was a bright display. Maybe something moved. Maybe you saw something unusual and thought: “Wait…what is that?” For a moment,…
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Understanding Why People Buy
Understanding why people buy is essential for any business owner. Why do people buy? It sounds like a simple question. However, the answer is much more complicated than simply saying, “Because they need the product.” People buy because of emotions. They buy because something solves a problem. They buy because something makes their life easier.…