Tag: customer engagement
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The Attention Problem: Why Great Businesses Get Overlooked
The Attention Problem: Why Great Businesses Get Overlooked You can have a fantastic product. You can provide amazing customer service. You can offer competitive prices. You can have years of experience and hundreds of happy customers. And still watch potential customers walk right past you. That’s frustrating. However, it’s also one of the most misunderstood…
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The Psychology of Getting Customers to Stop and Look
The Psychology of Getting Customers to Stop and Look Have you ever been walking through a store, scrolling through your phone, or wandering around a trade show when something suddenly made you stop? Maybe it was a bright display. Maybe something moved. Maybe you saw something unusual and thought: “Wait…what is that?” For a moment,…
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How to Make Your Business More Memorable
How to Make Your Business More Memorable Think about the last ten businesses you walked past. How many can you remember? Maybe two. Maybe three. The others disappeared from your mind almost immediately. That’s the challenge every business faces today. Being seen isn’t enough. You need to be remembered. Customers are exposed to businesses, advertisements,…
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Why Getting Attention Is the First Step to Getting Customers
Why Getting Attention Is the First Step to Getting Customers You can have the best product in town. You can offer better prices. You can provide incredible service. You can even have a promotion that would save someone money. But if they don’t notice you, none of it matters. That’s the uncomfortable truth about marketing.…
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Why People Remember Experiences More Than Products
Why Memorable Experiences Are Remembered More Than Products Think about the last advertisement you remember. Chances are, you don’t remember every word. You probably don’t remember the price. You may not even remember the company name. But you might remember how it made you feel. Maybe it made you laugh. Maybe it surprised you. Maybe…